Job Description

Founded in 2015, Woopa Group is a new generation travel agency and destination management company. We re-invent the travel experience and combine adventure with professional storytelling to create quality experiences for every traveller. The Company manages the following leading tour operator brands: Monster Day Tours, Lion Heartlanders, 8xplore and UBE—each specializing in innovative tour concepts that connect culture, history, and community in meaningful ways.

We are seeking a Sales & Customer Relations Senior Manager to lead our dynamic sales team. Depending on fit and expertise, you will spearhead sales and client engagement for either:

• Lion Heartlanders (LHL): A tour operator and National Education solutions provider specializing in conducting tours and educational programmes that focuses on Singapore’s heritage and culture.
• Monster Day Tours (MDT): Singapore’s leading tour operator, known for fun, authentic, and immersive tours designed for both locals and international visitors.

In this role, you will drive sales strategy and execution, build and coach a high-performing team, and expand our reach through partnerships and outreach. You will play a central role in shaping how people experience Singapore—whether through education-focused programmes (LHL) or engaging travel experiences (MDT). 

Responsibilities

• Recruit, train, and manage a high-performing team of sales representatives. Provide strong leadership, setting clear goals and expectations and foster a positive and motivating work environment
• Devise and implement effective sales strategies to achieve revenue targets for Lion Heartlanders, including implemented targeted pricing strategies & promotions to drive sales while maximizing profitability
• Identify and qualify new sales channels and business opportunities through market research, networking and lead generation activities
• Address customer concerns and inquires promptly and professionally, and nurture strong relationships with key customers to ensure high satisfaction and loyalty
• Optimize sales processes by implementing best practices in sales methodologies & tools and continuously review and improve the sales process for efficiency.
• Monitor and analyze sales metrics, client preferences and market trends to identify improvement areas in sales strategy and product development
• Generate regular sales reports, providing insights and recommendations. Develop accurate sales forecasts and budgets.
• Conduct regular training sessions for product knowledge and selling skills. Stay informed about industry trends and share relevant information. Provide ongoing coaching and mentorship.
• Foster open communication within the team and across departments (i.e. operations, marketing) to ensure a seamless customer experience. Represent the sales team in leadership meetings.
• Monitor expenses and take corrective actions to meet financial targets. Effectively coordinate with finance team on invoicing, payment & financial matters.
• Ensure the sales team operates in compliance with policies and regulations. Provide guidance on ethical considerations and responsible selling practices.
• Address challenges promptly, developing creative solutions. Encourage a problem-solving mindset within the sales team.
• Stayed updated on industry trends, competitor's activities and marketing demands to shape informed sales decisions. Encourage a culture of innovation within the sales team.
• Compile quality weekly, monthly and quarterly reports on business development progress for management team and stakeholders, offering strategic recommendations for continuous growth
• Other ad-hoc duties as assigned

 We offer a commission package in addition to the basic salary 

Job Requirements

• Proven experience in sales leadership, ideally within the travel, education, or cultural sectors
• Track record of meeting and exceeding sales targets and driving strategic growth
• Skilled in recruiting, training, and managing sales teams with a motivational and hands-on approach
• Strong communication and relationship-building abilities with clients, partners, and internal teams
• Data-driven mindset with the ability to monitor sales metrics and translate insights into action
• Familiarity with CRM tools, sales processes, and performance tracking
• Passion for local culture, education, and community engagement
• Self-starter with a problem-solving attitude and collaborative spirit

Skills