Job Description

An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.

Powering the Future with AIDA

To lead the next phase of our AI evolution, we’ve launched a new business unit AIDA – Artificial Intelligence & Data Analytics – a strategic engine driving our transformation designed to scale our AI ambitions with precision and purpose. This marks a pivotal shift in how we operate, innovate, and serve to embed intelligence into every layer of our business.

At Singtel, this is more than a technology upgrade. It’s a strategic transformation that redefines how value is created across the enterprise core— augmenting human capabilities and unlocking entirely new potential. It is a transformation journey by aligning people, platforms, and processes under one cohesive strategy. Our mission is to build AI literacy, and foster a culture where intelligence empowers people.

We welcome you to join us on a transformational journey that’s reshaping the telecommunications industry — and redefining what’s possible with AI at its core. Grow with us in a workplace that champions innovation, embraces agility, and puts human potential at the heart of everything we do.

The UX & UI Experience Designer and Tester will be responsible for designing intuitive, engaging, and accessible user experiences for AI and digital transformation initiatives.

Working closely with the Product Owner and cross-functional teams, this role ensures that user needs are translated into effective design solutions and UI solutions, and validates these solutions through usability testing, feedback and iterative refinement.

The designer will support both conceptual and detailed design efforts, including wireframes, prototypes, and high-fidelity UI designs, while playing a critical role in ensuring solution usability, visual consistency and adoption.

1. User Research and Experience Design

1. Conduct user research, interviews, and contextual inquiries to understand user needs, behaviours, pain points and understand AI product needs.
2. Create user personas, journey maps, and experience flows to inform solution design.
3. Translate business and functional requirements into interaction models, wireframes, user task flows, screen designs, prototypes and UI details that promote ease of use and optimize the user experience to support usability and user-centered design.
4. Expertise in information architecture directly supporting AI decision trees and content hierarchies.
5. Assist in integrating branding and consistent visual languages across multiple AI platforms.
6. Design interactions and animations tailored for AI outputs, such as conversational agents, Agentic AI, predictive text.

2. Collaborative Design Delivery

1. Work closely with Product Owner, developers, and stakeholders to co-design solutions aligned with project goals.
2. Participate in agile ceremonies and incorporate feedback from sprints and demos into iterative design improvements.
3. Ensure design consistency, accessibility, and adherence to UI/UX best practices across AI applications.

3. Usability Testing and Feedback Loop

1. Design and execute usability test plans, including task-based testing, A/B testing, and surveys.
2. Analyze test results to identify usability issues, collect actionable insights, and propose design enhancements.
3. Support user acceptance testing (UAT) by validating the final implementation against design intent and user requirements.

4. Documentation and Design Assets

1. Develop and maintain design documentation including design systems, screen specifications, color palettes, typography, icons, buttons, annotated prototypes and other visual elements specific to AI UI.

2. Create user guides or onboarding materials to facilitate solution adoption when needed.

5. Continuous Improvement and Innovation

1. Monitor post-implementation user experience and recommend enhancements.
2. Analyze competitive interfaces to identify design opportunities and gaps in AI-driven applications.
3. Stay up to date with UX/UI trends, tools, and AI interface design patterns to inform solution improvement.

Skills for Success:

• 5 - 8 years of experience in UI/UX design and testing
• Experience in Customer/User journey maps and experience flows.
• Good to have experience in AI, analytics, or process automation.
• Good to have experience in Workshop facilitation and storytelling for design justification.
• Good to have experience in designing conversation flows, error handling, and multi-turn interactions for AI chatbots or virtual assistants.
• Proficiency in design tools – Figma, Usability testing techniques and Prototyping and wireframing

Job Requirements