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Regional Marketing Director, APAC

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This job is for a Regional Marketing Director at Razer, where you'll lead marketing strategies across APAC. You might like this job because you'll work with a passionate global team to shape the future of gaming while embracing an exciting gamer lifestyle!

Undisclosed

2 Locations, Central

Job Description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

  • Objective based leadership role measured by key results : responsible for development and execution of regional marketing strategies as well as overseeing and managing daily activities.
  • Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing programs, both short and long range, to support sales and revenue objectives of the organization
  • Manage communication, workflow and priorities with regional HQ marketing teams
  • Work closely with supporting teams regionally and globally to localize or develop product campaign assets
  • Management and tracking of regional marketing budget, drive execution of marketing programs within budget and maximize ROI.
  • Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment
  • Communication with regional distributor and channel partners on various co-marketing activities including coordinating business and marketing development with external companies such as agencies, and partners
  • Plan and execute Razer participation in regional industry or store events
  • Researches, analyzes and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
  • Lead effort in market share gain in core categories.
  • Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievements

Pre-Requisites :

  • Approximately 15 years or above marketing experience preferably in the gaming/ tech or retail industry
  • Extensive experience in all aspects of developing and maintaining marketing strategies to meet company objectives
  • Strong understanding of gamer mindset and the gaming and consumer electronics industry and requirements
  • Well versed in marketing trends, terminology and best practices
  • Willing to travel and work in a multi-national team of professionals
  • Excellent verbal and written communication skills
  • Good to have: Understanding of esports
  • Good to have: Essential AI tools for work such as MS Co-pilot

Are you game?


Job Requirements


Company Benefits

Career advancement

With fifteen offices and three R&D labs worldwide, be part of a global team that transcends time zones and geographical boundaries.

Transparency

You get to enjoy working in an environment that values transparency and collaborative effort.

Global exposure

You'll be at the forefront of the most exciting industry in the world—video games, bringing gamers closer to the games they love.


Additional Info

Experience Level

0 - 10 Years of Experience

Job Specialisation


Company Profile

Razer Inc.-logo-image

Razer Inc.

Razer™ is the world’s leading lifestyle brand for gamers.  The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services. Founded in 2005, Razer is dual headquartered in Irvine (California) and...
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