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Product Evangelist, Lifestyle

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This job is about being a Product Evangelist for Razer's Lifestyle Division, where you'll create exciting marketing strategies for gaming merchandise. You might like this job because it combines creativity with teamwork in a vibrant, global gaming culture!

Undisclosed

Singapore, Central

Job Description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Join Razer’s Lifestyle Division and take the lead in crafting and executing innovative go-to-market (GTM) strategies for our lifestyle portfolio, which includes branded merchandise (e.g. apparel, bags) and strategic partnerships. You’ll drive high-impact marketing activations and collaborate across teams to shape compelling brand narratives that resonate with our global audience.
  • Develop and execute GTM strategies for Razer’s Lifestyle products that will drive impact and grow market share
  • Lead cross-functional marketing activations with internal teams and external partners to deliver engaging brand experiences
  • Manage the full product lifecycle - from ideation to launch - ensuring timely delivery, impactful rollouts, and optimized inventory
  • Collaborate with regional teams to implement targeted sales and marketing initiatives that drive consumer engagement
  • Identify and cultivate brand partnerships to amplify Razer’s brand presence and reach new consumer segments

Pre-Requisites :

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • 1–3 years of experience in product marketing, preferably in lifestyle, gaming, or consumer tech
  • Proven track record in launching and managing lifestyle or gaming-related products
  • Strong written and verbal communication skills, with the ability to engage effectively across teams and with external partners
  • Highly organized, with exceptional attention to detail and time management
  • Creative and strategic thinker with a proactive, execution-driven mindset
  • Comfortable working independently and collaboratively in a fast-paced, high-performance environment
  • Gamers are preferred

Are you game?


Job Requirements


Company Benefits

Career advancement

With fifteen offices and three R&D labs worldwide, be part of a global team that transcends time zones and geographical boundaries.

Transparency

You get to enjoy working in an environment that values transparency and collaborative effort.

Global exposure

You'll be at the forefront of the most exciting industry in the world—video games, bringing gamers closer to the games they love.


Additional Info

Company Activity

Last active - few hours ago


Company Profile

Razer Inc.-logo-image

Razer Inc.

Razer™ is the world’s leading lifestyle brand for gamers.  The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services. Founded in 2005, Razer is dual headquartered in Irvine (California) and...