Job Description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

• Own the full product marketing strategy and performance for Razer’s keyboard category - leading positioning, pricing, launch planning, and lifecycle management to drive global adoption and revenue
• Lead the growth and continuous innovation of Razer’s keyboard portfolio
• Partner closely with Product Development and Engineering to influence feature definition, roadmap prioritization, and ensure market-fit based on user needs and competitive benchmarks
• Collaborate with creative, digital, and social teams to produce engaging content across web, email, video, and social platforms
• Define and lead go-to-market (GTM) plans across key product milestones, working with Brand, Regional Marketing, and Channel teams to deliver impactful launches across all sales channels
• Conduct market and competitor analysis to identify growth opportunities, product gaps, and key differentiators - translating insights into actionable strategies
• Collaborate with global Sales, Channel, and Retail teams to support sell-in efforts, create compelling messaging and training tools, and ensure consistent brand execution at every touchpoint
• Oversee marketing budget allocation for product initiatives and ensure ROI-driven planning aligned with business goals
• Champion cross-functional coordination, driving alignment across product, design, PR, digital, and regional stakeholders to deliver cohesive marketing campaigns and product experiences

Pre-Requisites :

• 5-7 years of product marketing experience, preferably in gaming, consumer electronics, or hardware-related industries
• Proven track record of driving successful GTM strategies and managing global product launches end-to-end
• Strong understanding of product positioning, pricing strategy, and market dynamics
• Excellent leadership, communication, and stakeholder management skills across regional and functional teams
• Analytical and data-driven mindset with the ability to translate insights into actionable marketing plans
• Self-starter who thrives in a fast-paced, dynamic environment with a passion for innovation and gaming
• A gamer mindset is a plus - familiarity with mechanical keyboards and the gaming peripheral ecosystem is highly valued

Are you game?

Job Requirements