Job Description

Digital Marketing & Content Strategy Associate

📍 Singapore (Remote / Hybrid)
🏠 Work From Home
📅 Daily Zoom Meetings + Physical Meet-Up Once Every 2 Weeks

We are looking for a creative and analytical Digital Marketing Intern to join our growing real estate media and marketing team.

This is not a typical “post on Instagram” role.

You’ll be involved in building content, generating leads, analysing trends, researching market insights, and helping us grow our social media and advertising ecosystem across YouTube, TikTok, Instagram, Facebook and Meta Ads.

If you enjoy content strategy, psychology, storytelling, performance marketing and understanding what makes people click, watch and enquire — this role is for you.

What You’ll Be Doing

• Assist in planning and structuring content ideas for TikTok, Instagram and YouTube
• Research real estate trends, buyer psychology, market data and project facts
• Help structure scripts, hooks and short-form video concepts
• Support Meta Ads campaigns and lead generation funnels
• Assist in Google Ads research and keyword planning
• Study high-performing creators and help adapt winning content formats into the real estate space
• Analyse content performance and suggest improvements
• Brainstorm thumbnail concepts, captions and marketing angles
• Coordinate with video editors and creative assets where required

What We’re Looking For

• Strong understanding of TikTok, Instagram Reels and YouTube content trends
• Familiar with Meta Ads Manager and/or Google Ads
• Good research skills and ability to verify information accurately
• Understands hooks, storytelling and audience attention
• Creative thinker with strong initiative
• Good English writing and communication skills
• Comfortable working independently in a fast-moving environment
• Interest in real estate, business, marketing or consumer psychology is a huge bonus

Bonus If You Have

• Experience running Meta lead generation ads
• Canva / CapCut / basic editing skills
• Understanding of SEO or YouTube optimisation
• Experience scripting short-form videos
• Familiarity with AI tools such as ChatGPT

Working Style

• Work-from-home arrangement
• Daily online check-ins via Zoom
• Physical meet-up/session once every 2 weeks
• Flexible but results-driven environment

Who This Role Is Great For

This role is ideal for someone who:

• Loves studying why content performs
• Wants hands-on experience in digital marketing and lead generation
• Enjoys combining creativity with strategy
• Wants exposure to real business growth, not just “social media posting”

To Apply

Please send:

1. Your resume
2. Any social media pages, ad campaigns or content you’ve worked on
3. A short write-up on:
   “What makes content perform well on TikTok or Instagram today?”

Job Requirements

Requirements

• Strong interest in digital marketing, content creation and social media growth
• Familiar with TikTok, Instagram Reels, YouTube Shorts and current content trends
• Basic understanding of Meta Ads and/or Google Ads is preferred
• Able to research and verify facts accurately
• Good understanding of storytelling, hooks and audience attention
• Creative thinker with strong initiative and willingness to learn
• Able to work independently and manage timelines responsibly
• Good written and spoken English communication
• Comfortable working in a fast-paced and ideas-driven environment
• Passionate about business, branding, marketing or consumer psychology

Preferred Traits

We value individuals who are:

• Curious and proactive
• Up to date with digital trends and viral content styles
• Comfortable brainstorming and contributing ideas
• Fast-moving and resourceful
• Interested in understanding why content performs well
• Open to feedback and improvement

Bonus Skills (Not Mandatory)

• Canva / CapCut editing experience
• Experience running social media ads
• Basic video editing skills
• Copywriting or scripting experience
• SEO or YouTube optimisation knowledge
• Familiar with AI tools such as ChatGPT

Skills