Job Responsibilities

Job Summary

Resorts World Sentosa seeks an experienced results-oriented Assistant Manager/Senior Executive to support the execution of our marketing strategy, campaigns and activations that drive visitorship to our non-attractions business units, including F&B, Hotels, Weave and MICE. In this role, you will assist in the development of integrated marketing strategies and deliver campaigns that resonate with diverse audiences to improve brand perception and visitorship (tourist and locals). 

Key Responsibilities

• Marketing strategy and campaign development: Support the development of marketing strategies and integrated campaigns that builds a consistent brand positioning and delivers visitorship to our non-attractions business units, including F&B, Hotels, Weave and MICE
• Campaign management and execution: Support the development and execution of multi-channel marketing campaigns along the consumer journey across digital, social media, traditional media, and PR platforms. Collaborate with creative and media agencies to produce high-impact and award-winning campaigns, impactful assets and content that drive business impact. Monitor and analyze campaign performance, using learnings to make data-driven adjustments to optimize and maximize ROI.
• Story telling and creativity: Contribute to the creative conceptualization process to generate innovative campaign ideas using various formats such as video, written content, infographics, and interactive media. Bring fresh perspectives to both traditional and emerging forms of media through engaging stories that align with the brand's vision, values, and objectives. These stories may be used for marketing, social media, internal communications, presentations, and other platforms.
• Consumer-led marketing leveraging market research & consumer insights: Work with the consumer insights and digital marketing teams to analyze market trends, consumer behaviors, conversion habits and campaign performance data. Provide strategic recommendations based on research and data insights to continuously improve marketing efforts that deliver against the KPI. RWS Confidential
• Pricing Strategy and Promotion: Collaborate with business units to develop the pricing strategies and recommended promotions that are competitive and attractive to key consumer segments for each attraction
• Budget Management & Optimization: Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong ROI. Monitor and report on campaign performance, making data-driven adjustments as needed to meet KPIs and business goals.

Job Requirements

Required Qualifications

• Minimum 3-6 years of marketing experience
• Strong knowledge and relevant experience in tourism industry and/or destination marketing 

Required Skills

• Possess strong analytical, c