Hiredly, Malaysia’s leading hybrid recruitment platform, today announced the launch of Bob, a Digital Headhunter designed to replicate what great headhunters do best, at a scale and cost that was previously impossible.For years, employers have relied on recruitment agencies for one simple reason: headhunters don’t wait for candidates to apply. They actively identify the right people and sell them on the opportunity.That approach works.The challenge has always been cost. Human-led headhunting is expensive because it depends heavily on manual work—researching candidates, crafting messages, and following up one by one.Bob changes that equation. Making Headhunting Cheaper, Faster, and Better“Companies don’t pay agencies for CVs. They pay for effort and outreach,” said Derek Toh, Founder & CEO of Hiredly.“That effort doesn’t scale well with manual work, which is why using agencies are slow and costly. Bob is built to do that work at machine scale and speed.”Bob gives employers the same outreach capacity as a professional headhunter, without the manual bottleneck. For every role, Bob can engage up to 1,000 relevant candidates, each with a personalised reason to consider the opportunity.This allows companies to run aggressive headhunting campaigns for everyday professional roles, not just senior or high-budget hires. How the Digital Headhunter WorksBob follows a simple three-step process:Bob Scans 1.3M Profiles: Bob reads the job description and instantly checks Hiredly’s database of over 1.3 million profiles. In a split second, he identifies the top 1,000 candidates who are a perfect match for the role .1,000 Personal Reasons to Apply: Instead of sending generic spam, Bob writes a unique, 1:1 personalized invitation for each candidate. He asks, "Why would this person care?" and explains exactly why their specific background makes them a great fit .Good Candidates Show Up: Interested candidates are sent directly to the employer’s dashboard. This allows hiring managers to skip the manual searching and move straight to scheduling interviews with verified, interested talent. Same Outcome as an Agency, Different EconomicsTraditional recruitment agencies typically charge RM15,000 to RM20,000 per hire, largely driven by manual labour costs.Bob offers similar headhunting output—large-scale, targeted outreach—for a flat fee of RM2,000 per assignment.“We’re not trying to replace recruiters,” added Toh.“We’re removing the most repetitive and time-consuming part of the job. Humans should focus on interviewing, judgement, and culture fit. Bob handles the heavy lifting.” Now Available on HiredlyThe Digital Headhunter is now available to employers on the Hiredly platform.For more information, visit hiredly.com/digitalheadhunter or contact employer@hiredly.com. About Hiredly Hiredly is a leading recruitment platform in Malaysia, specialising in professional and executive talent. Our modern, rich-media platform levels the playing field for all employers, big or small, by helping them build their employer brand and attract top-tier talent. At the same time, our AI-powered Job Discovery features, combined with deeper insights into company culture and values, help candidates find the right fit.The platform also includes an integrated recruitment agency, Hiredly X, creating a true hybrid model. Unlike traditional agencies, Hiredly X has native, exclusive access to a live, self-updating talent database. This gives them a clear edge, as most agencies depend on limited, third-party access to external job platforms. For employers, this seamless integration means access to unique candidates and a faster, more efficient hiring process.For more information or to start hiring smarter, visit hiredly.com/employer